Prospicience —which means ‘the act of looking forward’— is an Australian boutique advisory & accounting firm which is providing business &
taxation advice and services. They wanted to change their current brand look as it was not communicating their vision and approach.

Their target market is predominantly small business / agriculture looking for accountants who add value to their services by doing more than simple compliance work and also understand that for these clients business, family, and community are closely interrelated.

The main goal was creating a calm, professional, strong brand face with a depth and breath of my clients knowledge and experience, rather than a narrow tax or compliance focus, and conveying that it is the first place to come to when their clients have an issue with their business and asset, regardless of whether it is family or financial.

The Sketching Process

— Custom Lettering / Designing the Wordmark

Taşkent Mimari Tasarım (Taşkent Architectural Design) is a boutique architecture firm currently located in Sakarya, Turkey. They wanted to have a custom wordmark logo design to extend their comprehension of simplicity with their new visual identity. The new wordmark is based on the anatomy of the letter ‘T’. The “mimari tasarım / architectural design” part has been used seperately to strengthen the brands’ personality. The slogan part is also a treatment of H&FJ’s beautiful Archer font. You can find the project details below.

Sample usage

Galerie Faruk is a store located in Hanau since 1997 which sells exclusive home decoration products and oriental carpets. They are going to move their store to another place in the city and wanted to have a complete new luxurious and elegant look. Their old logotype is based on the URW++’s legendary font Davida and a crown symbol. We’ve created a new custom script hand-lettering to give Galerie Faruk an original, elegant and classy look. And we’ve also designed a new lettering for their new slogan “HEIMDEKOR”. We’re working on a custom font for Galerie Faruk based on the letterforms of HEIMDEKOR.

This is an ongoing rebranding project so please stay tuned for the updates. Below you can find a sneak peek of their new look.

Logotype project for a production studio located in Tempe, Arizona. Juggernaut Studios cover all aspects from live shoots to green screen to animation.

Production Time (Design to Delivery):
6 Weeks

Dimensions / Paper / Printer & Print Method:
7 × 7 inches (18 × 18 centimeters) / 180 gsm Premium Paper / Blurb & Lustre Finish

Design (Illustrator, Indesign, Photoshop) & Photography (Nikon D70S):
Oguzhan Ocalan

For any questions, collaboration, freelance work or further information, please click here.

eTrgovina is an e-Commerce solution for small/middle and big businesses which is located in Croatia (Hrvatska).

eTrgovina is a registered trademark of e-Trgovina.hr / An e-Commerce Company.

A lettering project for an upcoming street wear brand in the U.S.A.

TRENDLINE GmbH is an office furniture company located in Waibstadt, Germany. The company wanted to change their old logotype which is based on the font Futura. It doesn’t help the brand to be memorized by their target audience. So we wanted to design an iconic, strong and memorable mark with custom typography.

Logo design and identity project for Culinary Zen which is a website that features video and article content showing how to prepare easy and tasty meals that anyone can follow. The website is currently in development but there will be a food and wine blog and recipes for people to share and download.

- Hiiibrand 2010 Finalist.
- Published on Logonest 01 Book..
- Featured on designmadeingermany.de.
- Logo From Dreams Award, March 20.
- Logomoose, March 22.
- Logo Of The Day Award, March 23

Featured on designmadeingermany.de and Typography Served.

You can purchase Badona at HypeForType and MyFonts.

- Featured on Behance Network, designmadeingermany.de, Daily Design News, FFFFOUND!, ariasblog.ca.

Feature Skin Vanilla photo by Iain Crawford, Drunk In Vegas photo copyrighted by Magazine Anna Italia, Lara Stone photo by Philip Riches, Nike unofficial poster, Caneo and Quared logotypes, “Someone Like You” illustration and Badona typeface designed by Oguzhan Ocalan. A big thanks to Igino Marini for his iKern service.

Poseus is a conceptual project which sets a sample of a jewelry company identity creation.